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| 基于SWOT竞争情报分析方法的高校战略选择研究 |
| Study on Strategic Choices of Colleges Based on the Competitive Intelligence Analytic Method of SWOT |
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| DOI：10.3969/j.issn.1008-5092.2009.01.017 |
| 中文关键词: SWOT 竞争情报 高校 战略选择 |
| 英文关键词: SWOT competitive intellisence college strategic choice |
| 基金项目:江苏省教育厅资金项目 |
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| 摘要点击次数: 3620 |
| 全文下载次数: 3627 |
| 中文摘要: |
| SWOT分析方法是高校战略选择中最常用、最具针对性的竞争情报方法.确定分析对象、列举关键要素,竞争情报的搜集、整理与加工,竞争情报分析是SWOT分析法的重要步骤,讨论了高校战略选择的总体思路和具体方案. |
| 英文摘要: |
| The analytic method of SWOT is the most common and to-the-point way to competitive intelligence.Subject identification,list of key factors,collection,arrangement,processing and analysis of competitive intelligence are important steps of SWOT analytic method.The paper has discussed the whole idea and concrete methods of college strategic choices. |
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