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| 康养理念下我国大众体育赛事的发展研究 |
| The Development of Mass Sports Events in China Guided by the Concept of Wellness |
| 投稿时间：2025-11-17 |
| DOI：10.16018/j.cnki.cn32-1499/c.202604017 |
| 中文关键词: 康养理念 大众体育赛事 全民健身 推进路径 |
| 英文关键词: concept of wellness mass sports events national fitness program promotion pathways |
| 基金项目:安徽省教育厅省级质量工程一般研究项目(2022jyxm493)；安徽省教育厅高校科学研究项目重点项目(2023AH051677)；安徽省高校科学研究项目人文社会科学重点项目(2024ah052458) |
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| 中文摘要: |
| 探讨了在康养理念指导下,我国大众体育赛事的发展态势、面临的挑战以及可能的解决对策。康养理念下我国大众体育赛事体系存在大众体育竞赛制度的深层矛盾、大众健身需求升级的核心矛盾、全民赛事体系内容亟待完善的困境,需要从赛事体系创新,增强赛事内驱力、完善多元产业协同,强化赛事外部保障、大众赛事发展革新,激活康养文化动能、智慧康养促进机制,推动可持续性发展等层面,提出康养理念下我国大众赛事的推进路径。 |
| 英文摘要: |
| This paper explores the development trends, major challenges and countermeasures of mass sports events in China guided by the concept of wellness. Empowered by digital technology and influenced by the concept of wellness, China's mass sports events have exhibited new development trends. The integrated growth of mass sports events and the wellness industry has become a core starting point for the Healthy China Initiative. Against the backdrop of the wellness philosophy, China's mass sports event system is confronted with deep-seated conflicts in mass sports competition mechanism, and core contradictions arising from evolving public fitness demands, and predicaments stemming from the incomplete content of the national mass sports event system. This paper proposes pathways from four dimensions: innovating the mass sports event system to boost its internal driving force; improving multi-industry coordination to strengthen external support for events; renovating the development model of mass sports events to stimulate the cultural kinetic energy of wellness industry; and establishing a smart wellness promotion mechanism to foster sustainable development. |
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