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| 短视频时代中华文化符号的传播与共享研究 |
| Research on the Spread and Sharing of Chinese Cultural Symbols in the Short Video Era |
| 投稿时间：2025-12-07 |
| DOI：10.16018/j.cnki.cn32-1499/c.202603018 |
| 中文关键词: 短视频 中华文化符号 传播 共享 文化创新 |
| 英文关键词: short video Chinese cultural symbols dissemination sharing cultural innovation |
| 基金项目: |
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| 中文摘要: |
| 在短视频成为文化传播重要载体的背景下,中华文化符号借助视觉叙事与社交互动,逐渐拓展其在全球语境中的传播路径。这种及时且多样化的传播形态,推进文化符号不断被重构与共享,使传统文化在"再造"进程中焕发出新的生机与价值。然而,此过程也面临跨语境理解偏差与表达差异的挑战,亟须在内容创作上进行动态调整,同时加强平台间的协同合作,构建多元主体参与的共享机制,使中华文化在全球范围内实现更深层次的文化共融。 |
| 英文摘要: |
| Against the backdrop of short videos becoming an important carrier of cultural dissemination, Chinese cultural symbols have gradually expanded their dissemination paths in the global context through visual storytelling and social interaction. This timely and diverse form of dissemination promotes the continuous reconstruction and sharing of cultural symbols, imbuing traditional culture with new vitality and value in the process of "reconstruction. " However, this process also faces challenges of cross-contextual understanding bias and expression differences. It is urgent to make dynamic adjustments in content creation, strengthen collaboration and cooperation among platforms, and establish a sharing mechanism involving multiple stakeholders. These efforts will facilitate the broader dissemination of Chinese cultural symbols and contribute to achieving deeper cultural integration on a global scale. |
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