文章摘要
地域文化与农产品品牌设计研究
Research on Regional Culture and Agricultural Product Brand Design
  
DOI:10.16018/j.cnki.cn32-1499/c.202602019
中文关键词: 乡村振兴  地域文化  农产品品牌设计  文化赋能  可持续发展
英文关键词: rural revitalization  regional culture  agricultural product brand design  cultural empowerment  sustainable development
基金项目:
作者单位
顾善凯 滁州学院 美术与设计学院, 安徽 滁州 239000 
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中文摘要:
      在乡村振兴的时代语境下,将地域文化融入农产品品牌设计,既是乡村文化延续、品牌差异建构与产业内生发展的重要基础,也是文化价值向产业价值转化的现实路径。依托地域文化资源的系统梳理与设计转译,农产品品牌设计在强化品牌识别与增加文化附加值的同时,还能促进农民增收、产业升级,推动生态文化协同演进。基于上述转化逻辑,农产品品牌设计应围绕地域文化的内生性、价值共生性与可持续性展开,构建一套涵盖文化符号转化、设计落地与协同保障的系统化对策体系。
英文摘要:
      In the context of rural revitalization, integrating regional culture into agricultural product brand design is not only an important foundation for the continuation of rural culture, the construction of brand differentiation, and the endogenous development of industries, but also a practical path for transforming cultural value into industrial value. Based on the systematic sorting and design translation of regional cultural resources, agricultural product brand design can not only strengthen brand recognition and increase cultural added value but also promote farmers' income growth, industrial upgrading, and the coordinated evolution of ecology and culture. Based on the above transformation logic, the design of agricultural product brands should revolve around the endogeneity, value symbiosis, and sustainability of regional culture, and constructing a systematic framework of measures covering cultural symbol transformation, design implementation, and collaborative guarantee.
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