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| 国潮背景下神话故事人物形象再设计研究 |
| Redesigning Mythological Characters in the context of China-Chic |
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| DOI：10.16018/j.cnki.cn32-1499/c.202602018 |
| 中文关键词: 国潮 神话故事 人物形象 再设计 |
| 英文关键词: China-Chic mythological stories character images redesign |
| 基金项目: |
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| 中文摘要: |
| 伴随时代发展与科技进步，公众的审美方式正发生转变，传统神话故事及其人物形象已难以满足当代主流审美与传播需求，为促进中国传统神话及其人物形象的现代传播需求，亟需引入国潮元素进行创新设计。在人物形象设计策略上，提出以文化元素为内核构建角色形态，借鉴国潮设计手法创新表达，并融入叙事动能增强情感共鸣。研究表明，国潮与神话的结合既能保留传统精神内核，又能契合现代审美需求，为传统文化创造性转化提供实践路径，对增强文化自信、推动中华文化国际传播具有积极意义。? |
| 英文摘要: |
| With the development of the times and technological progress, the public's aesthetic concepts and modes of reception have changed, making traditional mythological stories and their character images increasingly unable to meet contemporary mainstream aesthetic and communication needs. To promote the modern dissemination and deep penetration of Chinese traditional mythology and its character images, it is urgent to introduce China-Chic elements into innovative design. In terms of character image design strategy, this study proposes constructing character forms with cultural elements as the core, innovate expression by drawing on China-Chic design techniques, and integrating narrative dynamics to enhance emotional resonance. Research shows that the combination of China-Chic and mythology can not only retain the traditional spiritual core but also meet modern aesthetic needs, providing a practical path for the creative transformation of traditional culture and contributing positively to enhancing cultural self-confidence and promoting the international dissemination of Chinese culture. |
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