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| 地域文化IP构建： 方言视觉化在文创设计中的转化研究 |
| Construction of Regional Cultural IP: The Transformation of Dialect Visualization in Cultural and Creative Design |
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| DOI：10.16018/j.cnki.cn32-1499/c.202602016 |
| 中文关键词: 地域文化 IP构建 方言视觉化 文创设计 转化 |
| 英文关键词: regional culture IP construction dialect visualization cultural and creative design transformation |
| 基金项目: |
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| 摘要点击次数: 17 |
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| 中文摘要: |
| 作为地域文化IP构建的核心要素，方言是推进地域文化与民族文化传播的重要资源。通过视觉化设计手段传播方言，不仅能激活地域文化活力，更能拓展文创设计的创新路径。结合地域文化IP视域下的方言文化特点及开发价值，提出“文化元素提炼—信息图形设计—多感官体验”的实践策略框架。 |
| 英文摘要: |
| As a core element in the construction of regional cultural IP, dialects are an important resource for promoting the dissemination of regional and ethnic cultures. Spreading dialects through visual design methods can not only activate regional cultural vitality, but also expand the innovative pathway of cultural and creative design. This article proposes a practical strategy framework of "cultural element extraction—information graphic design multi-sensory experience" based on the characteristics and development value of dialect culture from the perspective of regional cultural IP. |
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