| Under the background of rural revitalization strategy, the protection of geographical indications faces conflicts between trademark rights and collective rights and interests. These conflicts impose survival restrictions on small and micro market entities, trigger risks of regional cultural homogenization, and lead to the waste of judicial resources. The roots of the conflicts lies in the inherent contradiction of the right attribute, structural deficiencies in institutional design, and inherent tensions within legal values. Although judicial practice is committed to coordinating the relationship between the two, there are still problems such as lagging remedies and inconsistent adjudication standards. To address this issue, a four-dimensional coordination path can be adopted: at the legislative level, promoting classified protection, establishing the principle of geographical indication priority, and advancing special legislation; at the governance level, strengthening collaborative governance, standardizing association functions, and establishing dynamic review mechanisms; at the judicial level, improving adjudication rules, clarifying standards for proper use, and promoting the "administrative mediation + demonstration litigation" model; at the social level, constructing mechanisms for benefit feedback and third-party supervision. This approach aims to realize the positive interaction between geographical indication protection and comprehensive rural revitalization, providing institutional support for rural industries and cultural heritage. |