| The critique of consumption alienation constitutes an important part of Marx's critique of the logic of capital. Under capitalist conditions, consumption is not the workers' need for, possession of, or enjoyment of objects; rather, it is reversed into the domination of the worker by the object, which is the emergence of consumption alienation. The emergence of consumption alienation indicates that capital equates workers' consumption with animalistic consumption, and all consumption is incorporated into the channel of capital valorization. Consumption alienation originates from capitalist private property based on wage labor and is the result of capital valorization. In the era of artificial intelligence, once data and algorithmic power are monopolized by capital, consumption alienation will be intensified. To eliminate consumption alienation, on the one hand, the means of data production should be socialized, breaking capital monopolies, adhering to algorithm democratization, and dismantling algorithmic black boxes. On the other hand, the reconstruction of labor value should be realized to guarantee the consumption rights of digital workers. At the same time, the concept of building a community with a shared future for mankind should guide global distributive justice and resist technological colonialism. This constitutes a principled and elevated critique and transcendence of consumption alienation. |