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| 从审美到致用： 个性化产品包装设计研究 |
| From Aesthetics to Application: Research on Personalized Product Packaging Design |
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| DOI：10.16018/j.cnki.cn32-1499/c.202506016 |
| 中文关键词: 审美特质 实用价值 个性化定制 商品包装 艺术设计 |
| 英文关键词: aesthetic traits pragmatic value personalized customization product packaging art and design |
| 基金项目: |
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| 摘要点击次数: 12 |
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| 中文摘要: |
| 优秀的包装设计需同时具备审美吸引力及实用功能，能从视觉及内在需求两个层面激发消费者购买愿望。对产品包装设计的审美性和实用性展开探讨，可以突出个性化设计对融合这两大要素的关键意义。通过对消费者心理、品牌传播与设计创新加以分析，产品包装设计需要深切洞察消费者需求与产品特性，实现多元文化与创意元素的融合，并创新应用材料与工艺，以应对市场变化和满足消费者不断升高的期望。 |
| 英文摘要: |
| Excellent packaging design should balance aesthetic appeal with practical functionality, simultaneously stimulating consumers' purchasing desire from both visual and intrinsic-need perspectives. This paper explores the aesthetic and utilitarian aspects of product packaging design, emphasizing the pivotal role of personalized design in integrating these two dimensions. By analyzing consumer psychology, brand communication, and design innovation, it is argued that product packaging design should deeply understand consumer needs and product characteristics, integrate diverse cultural and creative elements, innovate the application of materials and processes to cope with market changes and meet consumers' constantly upgrading expectations. |
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