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| 乡村振兴视阈下凌家滩文创品牌建构研究 |
| Research on the Construction of Lingjiatan Cultural and Creative Brand from the Perspective of Rural Revitalization |
| 投稿时间：2025-03-09 |
| DOI：10.16018/j.cnki.cn32-1499/c.202504014 |
| 中文关键词: 乡村振兴 凌家滩文化 文创品牌 |
| 英文关键词: rural revitalization Lingjiatan culture cultural and creative brands |
| 基金项目:安徽省高等学校科学研究项目(2024AH053435) |
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| 中文摘要: |
| 梳理了凌家滩文化历史与现状,并借鉴其他地区文创品牌成功经验,明确了品牌的设计理念,结合独特文化内涵,创新产品形式,以满足市场多样化需求。建议从确立品牌设计理念、提取元素设计符号、增强消费者体验、品牌营销跨界发展四个方面,塑造具有特色的品牌形象,为乡村振兴贡献力量。 |
| 英文摘要: |
| This study examines the historical evolution and contemporary status of Lingjiatan culture, incorporating best practices from successful cultural creative brands in comparable contexts. Through case analysis and design ethnography, the research establishes a theoretical framework for brand development that integrates unique cultural connotations with innovative product forms to address diverse market demands. Suggestions include establishing culturally-grounded brand design concepts, extracting and transforming traditional cultural elements and design symbols, implementing immersive consumer experience enhancement mechanisms, and promoting cross-border development of brand marketing to shape a distinctive brand image and contribute to rural revitalization. |
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