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| 徽文化在“一带一路”倡议下的传播路径探讨 |
| Discussion on the Dissemination Path of Hui Culture Under the Belt and Road Initiative (BRI) |
| 投稿时间：2024-11-10 |
| DOI：10.16018/j.cnki.cn32-1499/c.202502014 |
| 中文关键词: 徽文化 “一带一路”倡议 传统文化传播 传播策略 |
| 英文关键词: Hui culture Belt and Road Initiative (BRI) traditional culture dissemination dissemination strategy |
| 基金项目:安徽省级科研重点项目(2023AH052439) |
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| 中文摘要: |
| 通过分析徽文化的历史背景及其传播现状,对一系列徽文化传播策略进行分析,希望通过政府与机构合作、文化传播与金融合作、提升传播者能力和文化与新徽商融合等方式,提升徽文化在一带一路沿线国家的认知度和影响力,力求构建一个全面而崭新的徽文化传播模式。 |
| 英文摘要: |
| By analyzing the historical background and current dissemination status of Hui culture, this paper analyzes a range of strategies for Hui culture dissemination. It aims to enhance the recognition and influence of Hui culture among countries along the Belt and Road Initiative (BRI) through government-institution collaboration, cultural-financial synergy, upgrading the capacity of disseminators, and the integration of culture with new Hui merchants. The proposed strategies emphasize policy coordination, cultural-financial cooperation, professional training, and digital integration, aiming to establish a comprehensive and innovative dissemination model for Hui culture that resonates with international audiences. |
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