| As a theory in communication studies, agenda setting can substantially improve the controllability, guidance, and effectiveness of online ideological and political education in higher education institutions when it is applied in this context. Therefore, colleges and universities should actively establish collaborative mechanisms among stakeholders for agenda setting; develop content design mechanisms; and implement evaluation mechanisms. Additionally, by refining thematic focus, innovating in dissemination methods, selecting strategic communication platforms, and improving the competence of educational teams, the quality of online ideological and political education can be ensured. |