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| 体育助力城市“出圈”的推进策略研究——以盐城为例 |
| Research on the Promotion Strategy of Sports to Help the City "out of the Circle"—— Taking Yancheng as an Example |
| 投稿时间：2024-06-27 |
| DOI：10.16018/j.cnki.cn32-1499/c.202502002 |
| 中文关键词: 城市“出圈” 特色体育城市 城市治理 媒体传播 盐城 |
| 英文关键词: City "out of the circle" characteristic sports city urban governance media communication Yancheng |
| 基金项目:盐城市社科基金项目(24skA167) |
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| 摘要点击次数: 14 |
| 全文下载次数: 18 |
| 中文摘要: |
| 城市“出圈”是城市治理体系与治理能力现代化的体现,有利于扩大城市竞争力与影响力。体育具有助力城市“出圈”的丰富价值:政治价值,体育利于塑造城市良好形象;经济价值,体育利于拉动城市经济发展;社会价值,体育利于城市更新;生态价值,体育利于城市绿色生态建设。体育助力盐城出圈的推进策略:精细管理,打造盐城体育旅游特色IP;夯实基础,塑造全民健身文化热潮;重点突出,利用多媒体融合传播;多元协同,推动体育助力盐城“出圈”。 |
| 英文摘要: |
| "Out of the circle" (network terminology, referring to breaking through the original circle) is indicative of the modernization of the urban governance system and governance capabilities, which is conducive to expanding a city's competitiveness and influence. Sports possess rich value in helping cities "out of the circle": politically, sports are conducive to shaping a good city image; economically, sports are conducive to driving urban economic development; socially, sports contribute to urban renewal; and ecologically, sports are conducive to green ecological urban construction. The promotion strategy of sports to help Yancheng "out of the circle" includes: implementing fine management to create a unique IP for Yancheng's sports tourism; consolidating the foundation and fostering a wave of national fitness culture; prioritizing the use of multimedia integrated communication; and promoting collaboration to help Yancheng "out of the circle" through sports. |
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