文章摘要
数字媒体艺术中的动态视觉设计研究
Research on Dynamic Visual Design in Digital Media Art
投稿时间:2024-10-11  
DOI:10.16018/j.cnki.cn32-1499/c.202502016
中文关键词: 数字  媒体艺术  动态视觉设计
英文关键词: digital  media art  dynamic visual design
基金项目:安徽省高等学校科学研究项目(哲学社会科学)(2023WKZDJC009);亳州学院教学质量与教学改革工程项目(2023XJXM044)。
作者单位
王珠珠 亳州学院 美术系, 安徽 亳州 236800 
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中文摘要:
      在动态视觉设计中,数字媒体发挥着技术支持及媒介的作用,可以实现从单向性到互动性、由二维到多维度动态视觉设计的转变,为观众带来个性化、多元化的感官体验。结合数字媒体艺术与动态视觉设计的内涵、特征,及其对动态视觉设计的影响,从多个维度、视角提出以动态展示、实现多元信息传达,以情感激发、提升视觉传达效果等动态视觉设计策略。
英文摘要:
      Dynamic visual design represents a field that merges creativity, art, and digital technology. It has the capacity to captivate and resonate with audiences through its transformations and movements. In the realm of dynamic visual design, digital media functions as a pivotal technical support and medium, facilitating the transition from one-way to interactive, and from two-dimensional to multi-dimensional designs, thereby offering personalized and diversified sensory experiences to the audience. To propel the modernization of dynamic visual design and infuse it with new vitality within the contemporary art industry, this paper integrates the connotations and characteristics of digital media art and dynamic visual design, along with their impact on the latter. From multiple dimensions and perspectives, it proposes dynamic visual design strategies such as dynamic display for diversified information communication, emotional stimulation, and enhancing visual communication effects, aiming to provide robust support for the future progression of this domain.
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