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| 新媒体背景下品牌形象设计的视觉传播策略 |
| Visual Communication Strategy for Brand Image Design in the Context of New Media |
| 投稿时间：2024-11-20 |
| DOI：10.16018/j.cnki.cn32-1499/c.202502015 |
| 中文关键词: 新媒体 品牌形象 视觉传播 |
| 英文关键词: new media brand image visual communication |
| 基金项目:2022年福建省教育厅中青年教师教育科研项目(科技类)(JAT220316)。 |
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| 摘要点击次数: 12 |
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| 中文摘要: |
| 通过分析新媒体在品牌形象视觉传播中的应用价值及新媒体背景下品牌形象视觉传播面临的实践难题，从信息传播、设计方式、效益评估、用户参与四个维度提出了针对性的视觉传播策略，旨在为品牌方的形象塑造与视觉传播提供有益指导，使其能在日益激烈的市场竞争环境中更有效地传达品牌信息、提升品牌价值。 |
| 英文摘要: |
| By analyzing the application value of new media in brand image visual communication and the practical challenges it faces within this context, specific visual communication strategies are proposed from four dimensions: information dissemination, design methods, effectiveness assessment, and user participation. The aim is to provide useful guidance for brand image shaping and visual communication, enabling them to more effectively convey brand information and enhance brand value in an increasingly competitive market environment. |
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