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| 体育助力城市“出圈”的推进策略研究——以盐城为例 |
| Research on the Promotion Strategy of Sports to Help the City "out of the Circle" —— Taking Yancheng as an Example |
| 投稿时间：2024-06-27 |
| DOI：10.16018/j.cnki.cn32-1499/c.202502002 |
| 中文关键词: 城市“出圈” 特色体育城市 城市治理 媒体传播 盐城 |
| 英文关键词: City "out of the circle" characteristic sports city urban governance media communication Yancheng |
| 基金项目:盐城市社科基金项目(24skA167)。 |
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| 摘要点击次数: 12 |
| 全文下载次数: 15 |
| 中文摘要: |
| 城市“出圈”是城市治理体系与治理能力现代化的体现，有利于扩大城市竞争力与影响力。体育具有助力城市“出圈”的丰富价值:政治价值，体育利于塑造城市良好形象；经济价值，体育利于拉动城市经济发展；社会价值，体育利于城市更新；生态价值，体育利于城市绿色生态建设。体育助力盐城出圈的推进策略:精细管理，打造盐城体育旅游特色IP；夯实基础，塑造全民健身文化热潮；重点突出，利用多媒体融合传播；多元协同，推动体育助力盐城“出圈”。 |
| 英文摘要: |
| "Out of the circle"(network terminology, referring to breaking through the original circle)is indicative of the modernization of the urban governance system and governance capabilities, which is conducive to expanding a city′s competitiveness and influence. Sports possess rich value in helping cities "out of the circle": politically, sports are conducive to shaping a good city image; economically, sports are conducive to driving urban economic development; socially, sports contribute to urban renewal; and ecologically, sports are conducive to green ecological urban construction. The promotion strategy of sports to help Yancheng "out of the circle" includes: implementing fine management to create a unique IP for Yancheng's sports tourism; consolidating the foundation and fostering a wave of national fitness culture; prioritizing the use of multimedia integrated communication; and promoting collaboration to help Yancheng "out of the circle" through sports. |
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