| Cultivating and building distinctive brands for university grassroots party building work serves as an effective approach to address party building challenges in the new era, stimulate organizational vitality, and enhance development momentum. Currently, grassroots party building in universities faces several challenges, including insufficient innovation in working methods, inadequate integration with professional activities, and lack of distinctive characteristics. This paper addresses these issues by exploring optimization strategies through brand development, focusing on brand design, cultivation, implementation, evaluation, and promotion. These efforts aim to strengthen grassroots party building work in universities for the new era. |