| Based on the concept of culture and tourism integration, comprehensively shaping and constructing a visual image of a city with regional characteristics has become an important component of urban soft power. Following the trend of integrating culture and tourism, innovating the visual image design methods of urban brands, designing basic elements such as logos, standard colors, standard fonts, names, auxiliary graphics, promotional posters, mascots, and expanding them to application fields such as public goods and cultural and creative derivative product design, can better shape an open, forward-looking, and innovative visual image of urban brands, and promote the healthy development of urban cultural tourism. |