| The community with a shared future for mankind is a theoretical system with rich connotations, profound thoughts, and profound ideas, advocating for countries around the world to jointly build an inclusive and open world. Promoting the international dissemination of sports culture is conducive to promoting cultural diversity, shaping national image, conveying core values, and empowering the construction of a community with a shared future for mankind. In response to the limited channels of sports culture dissemination, insufficient content of sports dissemination, and inaccurate audience positioning, this article combines the value implications, basic characteristics, and practical problems of "sports culture external dissemination", and proposes a practical path mainly based on integrating dissemination channels, enriching dissemination content, and positioning dissemination objects, in order to better tell the story of Chinese sports and build an international sports public opinion environment. |