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| 自我一致性理论视域下旅游演艺故事特征研究——以江苏盐城天仙缘景区为例 |
| Research on the Content Characteristics of Tourism Performing Arts Stories Based on Self-consistency Theory: Taking Tianxianyuan Scenic Spot in Yancheng, Jiangsu Province as an Example |
| 投稿时间：2024-04-15 |
| DOI：10.16018/j.cnki.cn32-1499/c.202404001 |
| 中文关键词: 旅游演艺 旅游故事化 旅游支持 自我一致性 |
| 英文关键词: tourism performing arts tourism storytelling tourism support self-consistency |
| 基金项目:江苏省社会科学基金项目(20GLC002)。 |
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| 中文摘要: |
| 以江苏盐城“天仙缘”实景演艺为研究对象，从旅游演艺的故事化特征视角分析旅游演艺讲好地方故事的特征要素，结合自我一致性理论，探究其对旅游演艺故事化特征的影响，并揭示旅游演艺故事化特征在自我一致性和旅游支持行为之间发挥的作用。运用PROCESS检验方法，研究发现:(1)游客的自我一致性水平显著影响旅游演艺的故事化特征，且自我一致性水平可以提升游客旅游支持行为；(2)确定了旅游演艺讲好地方故事的特征，即真实性、教育性、情感性和叙述性四个维度；(3)旅游演艺的故事化特征在自我一致性与旅游支持行为之间起到中介作用。结论是旅游演艺与地方文化反馈与互动的诠释，可以有效促进旅游演艺可持续发展。 |
| 英文摘要: |
| This article analyzes the characteristics of storytelling in tourism performing arts from the perspective of the content characteristics of tourism performing arts, and combines self-consistency theory to explore the impact of self-consistency on the storytelling characteristics of tourism performing arts. It also reveals the role that storytelling characteristics of tourism performing arts play between self-consistency and tourism support behavior. Using the PROCESS test method, the study found that: (1)tourists′ self-consistency level significantly affects the storytelling characteristics of tourism performances, and self-consistency level can enhance tourists′ tourism support behavior; (2)identified the characteristics of tourism performances that tell good local stories, namely authenticity, educationality, emotionality, and narrativity; (3)the storytelling characteristics of tourism performances play a mediating role between self-consistency and tourism support behavior. The research conclusion is that the interpretation of the feedback and interaction between tourism performing arts and local culture can effectively promote the sustainable development of tourism performing arts. |
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