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| 融媒体时代主流媒体短视频新闻传播策略研究 |
| Research on the Communication Strategy of Mainstream Media Short Video News in the Era of Integrated Media |
| 投稿时间：2023-11-26 |
| DOI：10.16018/j.cnki.cn32-1499/c.202403018 |
| 中文关键词: 融媒体时代 主流媒体 新媒体 短视频 短视频新闻 |
| 英文关键词: the era of integrated media mainstream media new media short video short video news |
| 基金项目: |
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| 摘要点击次数: 19 |
| 全文下载次数: 15 |
| 中文摘要: |
| 融媒体时代下，短视频新闻以其生动、快捷的特点逐渐成为主流，其中内容爆发式的增长与高度的互动性特征日益凸显。然而，这样的传播形态也面临着泛娱乐化导致的严肃新闻需求降低、舆论控制困难等诸多挑战。主流媒体为应对这些困境，应积极尝试将娱乐与新闻相结合，以数据可视化增强受众的理解度；并对热点事件进行快速响应和纠错；针对不同平台的特点制定不同策略，同时强化与观众的沟通互动，邀请他们参与内容创作和意见反馈，从而推动短视频新闻在融媒体背景下的持续创新与发展。 |
| 英文摘要: |
| In the era of integrated media, short video news has gradually become mainstream due to its vivid and fast characteristics, with explosive content growth and highly interactive features becoming increasingly prominent. However, this form of communication also faces many challenges such as reduced demand for serious news and increased difficulty in controlling public opinion caused by pan entertainment. To address these challenges, mainstream media should actively attempt to combine entertainment with news, and enhance audience understanding through data visualization; and quickly respond and correct hot events; develop strategies based on the characteristics of different platforms, while strengthening communication and interaction with audiences, inviting them to participate in content creation and feedback, in order to promote the continuous innovation and progress of short video news in the context of integrated media. |
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