In the perspective of rural revitalization, short videos can use rich audio-visual language to comprehensively showcase the rural style, describe rural life, and present rural culture fully to the public, providing necessary leverage for China's continuous promotion of rural revitalization. Especially in the perspective of digital dissemination of rural culture, short videos can reconstruct the media cultural space, awaken the local sentiment of villagers, stimulate the enthusiasm of all sectors of society to return to their hometowns for entrepreneurship, employment, and participate in the revitalization of rural culture. This article combines the connotation of digital dissemination of rural culture, analyzes the functions, value, and problems of short videos in digital dissemination of rural culture, and proposes diversified response strategies. |