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| 徽文化元素在产品包装设计中的重构应用研究 |
| Research on the Reconstruction and Application of Huizhou Culture Elements in Product Packaging Design |
| 投稿时间：2023-12-05 |
| DOI：10.16018/j.cnki.cn32-1499/c.202403012 |
| 中文关键词: 徽文化元素 产品包装设计 重构应用 |
| 英文关键词: Huizhou cultural elements product packaging design reconstruction applications |
| 基金项目:安徽省研究生教育教学改革研究项目(2022jyjxggyj315)。 |
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| 摘要点击次数: 19 |
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| 中文摘要: |
| 徽文化是中华民族优秀传统文化的重要组成部分，是徽州人文风俗、历史传统、文化气韵的重要载体。弘扬并传承徽州文化，可使徽州文化精神得到延续，让徽州文化意蕴得以丰富。将徽文化元素通过“解构”及“重构”的方式，应用到产品包装设计中，不仅可以凸显产品的地域特色，还能拓宽产品包装设计维度。结合现代包装设计与徽州文化元素的内涵及价值，分析徽州元素应用的原则，提出涵盖材料运用、图案运用、色彩及语言运用等重构应用策略。 |
| 英文摘要: |
| Huizhou culture is an important component of the excellent traditional culture of the Chinese nation, and an important carrier of Huizhou′s humanistic tradition, historical tradition, and cultural charm. Promoting and inheriting Huizhou culture can continue the spirit of Huizhou culture and enrich its cultural connotations. Applying the Huizhou cultural elements to the product packaging design through deconstruction and reconstruction can not only highlight the regional characteristics of the product, but also broaden the dimensions of product packaging design. This article combines the connotation and value of modern packaging design and Huizhou cultural elements, analyzes the principles of Huizhou elements application, and proposes reconstruction application strategies covering material use, pattern use, color and language use, etc. |
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