| The live broadcast on the internet, as an emerging form of media communication, has gained popularity among college students and is changing the traditional approach to ideological and political education. "The development of ideological and political education through live broadcasts on the internet” has prominent advantages, and universities should attach great importance to conducting high-quality ideological and political live broadcasts. However, in practice, universities have not yet established a mature operational system. There are shortcomings in policy support, content supply, team building, and effectiveness evaluation. Therefore, measures such as establishing a campus live broadcast platform, designing high-quality live broadcast content, cultivating campus ideological and political anchors, and improving the evaluation mechanism for live broadcast effectiveness need to be taken to occupy the forefront of ideological and political education on the internet. |