| With the support of mobile terminals and internet technology, short videos have become popular in China, as the main way for the public to access information and leisure entertainment. Compared to traditional news, short video news has advantages such as precise content, low cost, and significant immediacy. Combining the advantages of short video application in news communication, and addressing the current problems faced by short video news communication, news media should explore a new and scientific development path for short video news from the perspectives of user stickiness, content quality, communication channels, and communication forms, in order to improve the effectiveness of news communication in China and achieve more ideal and significant communication effects. |