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| 学术期刊新媒体传播中确定性流量的获取 |
| Acquisition of Deterministic Traffic in New Media Communication of Academic Journals |
| 投稿时间：2023-06-16 |
| DOI：10.16018/j.cnki.cn32-1499/c.202304016 |
| 中文关键词: 新媒体 运营管理 学术期刊 流量 取舍 |
| 英文关键词: new media operation management academic journal flow trade-off |
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| 中文摘要: |
| 学术刊物是展示学术成果的载体和平台，使读者能够及时掌握该领域的发展状况和发展趋势，在学术交流中起到了很好的传递学术信息的功能。目前，新媒体产业正在飞速发展，为在新媒体的传播中占据一席之地，学术期刊也必须不断获取新的流量，得到更多人的认同和支持。通过对学术期刊在新媒体运营中存在的问题进行分析，提出学术期刊内容与流量的取舍策略，并从理论上探讨了学术期刊在新媒体传播中确定性流量的获取路径，以期为推动科技期刊的良性、可持续发展提出一些有益的建议。 |
| 英文摘要: |
| Academic journals are used to display academic achievements, so that readers can keep abreast of the development status and trends in the field, and play a very good role in conveying academic information in academic exchanges. At present, the new media industry is developing rapidly, and for academic journals, in order to occupy a place in the dissemination of new media, they must constantly obtain new traffic and get more people′s recognition and support. By analyzing the problems of academic journals in the new media operation, this paper puts forward the trade-off strategy between the content and flow of academic journals, and theoretically discusses the access path of deterministic flow of academic journals in the new media communication, in order to put forward some useful suggestions for promoting the benign and sustainable development of scientific and technological journals. |
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