| With the support of user traffic and big data algorithm recommendation, short video advertisements have gradually formed a new type of information dissemination logic, and have become an advertising form favored by advertisers and brands. Although short video advertisements have both market, content, technology, platform and other thinking and communication logic, due to the problems of big data killing, content similarity, algorithm monopoly, and massive information bombardment, their communication space is not wide enough and wide. Therefore, in the new media era, we should start from the perspectives of market regulation, content innovation, technology upgrade, and platform control to ensure the efficient dissemination and regulation of short video advertisements and enhance the commercial value of short video advertisements. |