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| 传统媒体与短视频的融合发展探析 |
| Analysis on the Integration Development of Traditional Media and Short Video |
| 投稿时间：2021-10-13 |
| DOI：10.16018/j.cnki.cn32-1499/c.2022050016 |
| 中文关键词: 传统媒体 新闻短视频 报道方式 媒介融合 |
| 英文关键词: traditional media news short video report way media convergence |
| 基金项目: |
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| 中文摘要: |
| 新闻短视频是以短视频为载体来呈现新闻报道的一种新型视频新闻产品，其呈现出的“信息可供性”“社交可供性”以及“移动可供性”的特点既契合了媒介发展的需求，同时满足了受众的媒介使用需求。从媒体融合的角度，将新闻短视频与传统新闻报道进行对比，探析其在报道方式、叙事方式、分发机制以及受众互动机制方面的特征。 |
| 英文摘要: |
| Short news video is a short video as the carrier to render the news reports of a new type of video news products, the present of "information availability", "social availability" and "mobile availability" the characteristics of both agreed with the needs of the development of the medium at the same time meet the demand of the audience of media use. This paper will compare short news videos with traditional news reports and explore their features in reporting methods, narrative methods, distribution mechanisms and audience interaction mechanisms. |
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