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| 主流媒体移动短视频的新闻传播路径探索 |
| Exploration of News Dissemination Path of Mainstream Media Mobile Short Video |
| 投稿时间：2022-05-15 |
| DOI：10.16018/j.cnki.cn32-1499/c.2022050013 |
| 中文关键词: 主流媒体 移动短视频 新闻传播路径 |
| 英文关键词: mainstream media mobile short video news dissemination path |
| 基金项目:教育部产学合作协同育人项目(202102205021)；阜阳师范大学博士科研启动项目经费(2021KYQD0004,2021KYQD0010)。 |
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| 中文摘要: |
| 移动短视频以其形式多样、内容丰富、产出率高、移动性强等优势获得社会大众的广泛喜爱和认可，并吸引诸多主流媒体入驻，提高主流媒体自身的社会影响力和吸引力。然而在新闻传播的过程中，我们需要明确移动短视频的特征与分类，探究主流媒体在短视频传播中所存在的问题，提出科学合理的传播路径和策略，以期更好地提高主流媒体新闻传播实效性，为我国新闻传播事业的现代化发展奠定基础。 |
| 英文摘要: |
| Mobile short videos are widely loved and recognized by the public due to their various forms, rich content, high output rate, and strong mobility, and have attracted many mainstream media to settle in to adapt to the challenges posed by the new media environment. Improve the social influence and attractiveness of mainstream media itself. However, in the process of news dissemination, we need to clarify the characteristics and classification of mobile short videos, explore the problems existing in mainstream media in short video dissemination, and propose scientific and reasonable dissemination paths and strategies, in order to better improve mainstream media news dissemination effectiveness, lay a solid foundation for the modern development of my country′s news and communication undertakings. |
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