| In the context of the Internet, Cross-border e-commerce has brought consumers a new consumption experience with its refined, efficient and innovative business methods, and with the help of the Internet, consumers' consumption needs are met, and it also provides The development of Cross-border e-commerce provides opportunities and challenges. This article will also start from Cross-border e-commerce and the theoretical concept of "4P+4C", through the current situation of Cross-border e-commerce, analyze the influencing factors of Cross-border e-commerce operation from the perspective of "4P+4C" theory, and combine Cross-border e-commerce operations The actual business model of e-commerce company K analyzes the problems faced by Cross-border e-commerce operations in the context of the Internet, and finally puts forward suggestions for Cross-border e-commerce operations based on the business cases and problems of K company. |