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| 红色文化与旅游公路建设深度融合路径探析——以盐城市为例 |
| Analysis of Deep Integration of Red Culture and Tourist Highway ——Taking Yancheng City as an Example |
| 投稿时间：2021-10-30 |
| DOI：10.16018/j.cnki.cn32-1499/c.2022040002 |
| 中文关键词: 红色文化 旅游公路 深度融合 |
| 英文关键词: red culture tourist highway deep integration |
| 基金项目: |
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| 中文摘要: |
| 以江苏省盐城市旅游公路建设为例，对盐城红色文化和旅游公路深度融合的基础进行分析:盐城红色文化资源丰富，禀赋独特，对于发展红色旅游而言，具有得天独厚的优势；同时，经过近三年的建设，全市1518公里旅游公路网络初步形成，为大力发展红色旅游提供了便利条件。针对目前盐城“旅游公路+红色文化”市场开发度不高、资源覆盖面不广、文化契合度不深的现状，对深度融合路径提出建议:厘清资源现状，提升旅游功能；织密公路网络，串联红色资源；加强宣传推介，扩大社会影响。 |
| 英文摘要: |
| The analysis is based on the example of tourist highway in Yancheng City, Jiangsu Province. Yancheng is rich and unique in resoures of red culture, and thus has a natural advantage in this area. After three years of contruction, the tourist highway of 1518 kilometers in Yancheng has been basically completed, providing huge convenience for the development of red tourisim. As to the prolems of low market development, narrow resource coverage and inadequate cultural fitness in the combination of tourist highway and red culture, several suggestions are proposed. Resouces of red culture could be carefully sorted out to promote tourist experience. Density of highway network could be increased to connect red resources. Publicity and promotion could be strengthened to exband social influence. |
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