| With the rapid development of smart mobile devices, social networks, sensor networks, and the Internet, data information gradually possesses the massive and complex characteristics. In big data era, users′ needs are increasingly specialized and personalized. Confronted with massive information resources, users find it hard to search the information timely and accurately. As a key means to gain data information, how to help users find target information and improve the personalized level of library service has become an important aspect of university library in modernization development. Combining with the basic characteristics and implementation of university library personalized service, this paper proposes information service strategies such as intensifying the construction of information resources, improving the management and service mechanism of the library, and innovating the form of personalized information service. |