| The popularization and promotion of big data technology has obvious advancing value for the development of my country′s e-commerce companies. It can help e-commerce companies lock target customer groups through precision marketing, improve marketing quality and efficiency, and based on user purchases information such as characteristics, purchasing power, and purchasing preferences can increase the user conversion rate of e-commerce companies and lay a solid foundation for the economic construction and economic development of the company. According to the marketing problems of e-commerce companies such as focusing on one-way marketing, lack of precise evaluation process, single marketing strategy, lack of innovative ideas, etc. , countermeasures such as focusing on two-way communication, strengthening data evaluation, enriching marketing strategies, and establishing innovative ideas are proposed for promoting precision marketing of the e-commerce companies. |