| In the major epidemic, the spreading of rumor dispels the leading power of the mainstream ideology, destroys the social mobilization power to deal with the crisis, damages the political credibility of CPC and the government, and brings severe challenges to national governance. This paper analyzes the causes of rumor generation and spread in epidemic situation. Individual psychological demand is the basic reason, information asymmetry is the direct reason, and modern media environment is the indirect reason. In view of the social risk of rumor spreading in major epidemic, this paper puts forward the governance ideas of guiding the public opinion of major epidemic prevention and control with the socialist core values, improving the social emergency mobilization ability, preventing and resolving the social risk caused by rumor, accelerating the establishment of a comprehensive network governance system and improving the level of modern media governance. |