| Under the background of the integration of culture and tourism, the significance of culture to tourism becomes more and more important. Yancheng Yellow Sea Wetland has the great beauty, and the cultural implication here is heavy. The development of Yellow Sea Wetland tourism lies not only in the presentation of natural beauty, but also in the integration of emotional identity, identity and cultural identity into the “Great Beauty of Wetland” under the guidance of the theory of cultural representation. In order to achieve the coordination of cultural confidence and tourism development, Yancheng Yellow Sea Wetland tourism should create new tourism products under the concept of “tourism as the core, food as the medium, accommodation as an auxiliary, shopping as a supplement”, and should guarantee government-led mode and multi-stakeholders′ participation. |