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| 盐城盐旅融合发展战略SWOT分析 |
| SWOT Analysis of Yancheng Salt Tourism Integration Development Strategy |
| 投稿时间：2019-12-15 |
| DOI：10.16018/j.cnki.cn32-1499/c.202004001 |
| 中文关键词: 盐城 文化旅游 SWOT-PEST分析 发展战略 |
| 英文关键词: Yancheng cultural tourism SWOT-PEST analysis development strategy |
| 基金项目: |
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| 中文摘要: |
| 旅游作为一种社会文化活动，其本质是体验，其灵魂是文化。盐城基于体验的文化旅游开发，是旅游业发展的必然取向。盐文化作为盐城的特色文化，是人们在进行海盐生产、运销、使用和管理过程中所创造的物质的、人文的成果总和，是行业文化与地域文化相融合而形成的特色文化。基于SWOT-PEST分析，从盐旅融合全价值链分析盐城盐文化旅游开发的竞争性优势，提出盐城盐旅融合深度开发的策略。 |
| 英文摘要: |
| Tourism is a social and cultural activity, its essence is experience, and its soul is culture. Yancheng's development of cultural tourism based on experience is an inevitable orientation for the development of tourism. As a characteristic culture of Yancheng, salt culture is the sum of the material and humanistic achievements created by people in the process of production, distribution, use and management of sea salt. Based on the SWOT-PEST analysis, the competitive advantages of Yancheng's salt culture tourism development are analyzed from the full value chain of salt tourism integration, and a strategy for in-depth development of salt city tourism integration in Yancheng is proposed. |
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