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| 跨境电商与中国文化输出关系研究——基于“一带一路”的发展背景 |
| Cross-Border E-Commerce and Chinese Cultural Output in the Context of One Belt and One Road |
| 投稿时间：2019-12-10 |
| DOI：10.16018/j.cnki.cn32-1499/c.202003014 |
| 中文关键词: 一带一路 跨境电商 中国文化输出 关系研究 |
| 英文关键词: One Belt and One Road cross border e commerce Chinese cultural output relationship research |
| 基金项目:厦门海洋职业技术学院2018年院级教科研项目(KYSY201808)。 |
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| 中文摘要: |
| “一带一路”倡议不仅彰显了古代丝绸之路精神的当代价值，而且进一步继承和发展了新时期对外开放的改革政策。它不仅使得中国文化的输出显得日益迫切，同时也给中国文化的输出带来了前所未有的挑战。从现实来看，当前中国文化输出还存在诸多限制，因此，为了提升中国文化输出的能力，从跨境电商的视角提出相应的应对策略。 |
| 英文摘要: |
| The Belt and Road Initiative not only highlights the contemporary value of the ancient Silk Road Spirit, and further continued and developed the new era of the opening-up policy. In this context, it not only makes the export of Chinese culture increasingly urgent, but also brings unprecedented challenges to the export of Chinese culture. However, in reality, the export of Chinese culture is still very limited due to various reasons. Therefore, in order to enhance the ability of Chinese culture export, this paper tries to put forward the corresponding countermeasures from the perspective of cross-border e-commerce. |
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