Sports characteristic towns are an innovation carrier for cross-border integration of the sports industry, which holds unlimited market potential and development space. Analyzing the formation and development of sports characteristic towns in China is an effective way to enhance the exploration and cultivation of sports characteristic towns. First, the formation mechanism of sports characteristic towns was discussed from three aspects: market, government, and the combination of market and government. Second, it analyzed the shortage of construction funds, imbalance in development and protection, and corporate innovation in the development of sports characteristic towns. Insufficient and lack of innovative professional talents; finally, from the clear government functions and clearly defined investment scope; the implementation of large enterprise strategy, the establishment of loose consortia; the establishment of talent training bases, the establishment of innovation incentive special funds, etc. Proposal for town development. |