| With the rapid development of information technology, e-commerce, as a new trading channel, continues to affect the development of industrial cluster. E-commerce is conducive to optimizing the industrial chain, changing the mode of economic growth, so as to strengthen industrial cluster. Based on the comparative analysis of the problems existing in the development of e-commerce in the four industrial clusters in Zhangzhou, this paper puts forward some relevant strategies for the development of e-commerce in the four industrial clusters in Zhangzhou from the aspects of brand construction, logistics system, after-sales service, personnel training and marketing mode, so as to enhance the core competitiveness of the e-commerce market. |