文章摘要
我国传统美术图形语境下的品牌视觉设计研究
Research on Brand Visual Design in the Context of Traditional Art Graphics in China
投稿时间:2019-02-12  
DOI:10.16018/j.cnki.cn32-1499/c.201902016
中文关键词: 传统美术图形  品牌视觉设计  研究
英文关键词: traditional art graphics  brand visual design  study
基金项目:
作者单位
连晓君 莆田学院 工艺美术学院, 福建 莆田 351100 
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中文摘要:
      经济全球化为外来品牌的大量进入中国提供了契机,但以我国传统美术图形作为品牌视觉设计的形式在发展过程中逐渐失去了特色。随着品牌视觉设计需求的日新月异以及在图形设计语言探究方面的力度加强,以具有我国特色的美术图形为依据的视觉设计越来越受到人们的关注,因此,有必要对我国传统美术图形语境下的品牌视觉设计进行研究。
英文摘要:
      Under the background of economic globalization, it provides an opportunity for the influx of foreign brands. Based on this, the traditional art graphics of our country as a brand visual design form has gradually lost its own characteristics in the process of development. However, with the rapid development of brand visual design requirements and the strengthening of graphic design language exploration, the visual design based on the local traditional graphic graphics with Chinese characteristics has attracted more and more attention from domestic designers. The research on it has also been further deepened. Based on this, this paper mainly studies the brand vision design in the context of traditional art graphics in China.
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