| Recently, the art auction on wechat gradually becomes a hot topic. In March, 2014, Portrait of A Beauty, painted by Zhu Jian-xin, sold for RMB 16, 1000 Yuan in Yimai Weipai, an online auction, and broke a new record for the highest price for art auction of wechat platform. The further development of Chinese new media showed the trend of mobility, integration and socialization, the group participating in the auction of wechat platform was increasing rapidly. Online auction of weichat platform was more and more common, this new auction method also attracted controversy. This paper discusses the advantages and disadvantages of the online auction on wechat, and then put forward some practical countermeasures and suggestions. |