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| 消费文化下的包装设计 |
| Under the Consumption Culture of Packaging Design |
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| DOI：10.3969/j.issn.1008-5092.2013.02.020 |
| 中文关键词: 消费文化 包装设计 特征 关系 |
| 英文关键词: consumer culture packaging design character relationship |
| 基金项目: |
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| 中文摘要: |
| 消费的发展必然伴随着消费文化的发展,而包装设计作为一种文化创造性活动,是消费文化在生活领域的渗透.立足于消费心理的基本要求,分别从多元化、绿色化、个性化以及地域化这四个方面展开论述消费文化的当代特征,同时以包装设计为基点,从风格的多元化、设计思维的创新化、材料的可持续化和设计内涵的民族化这四个角度进行详实的分析,总结出二者之间的各要素是相互影响相互联系的,并以此挖掘出其内在的价值. |
| 英文摘要: |
| Consumption of development is inevitable with the development of consumer culture,and packaging design as a kind of cultural and creative activity,and it is a penetration of consumer culture in the spheres of life.Based on the basic requirement of consumer psychology,respectively from diversification,greening,personalized and localized these four aspects discusses the contemporary characteristics of consumer culture.At the same time with packaging design as the basis,from the diversity of style,thinking of the innovation and the sustainable materials of the four angle carries on the detailed analysis.At last,summing up the elements of interaction between the two connected,and to discover its intrinsic value. |
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