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| 中国当代平面设计师的创作范式 |
| The Creative Paradigm of Chinese contemporary Graphic Designer |
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| DOI：10.3969/j.issn.1008-5092.2013.02.019 |
| 中文关键词: 平面设计 创作范式 功能 形式 体验 |
| 英文关键词: graphic design creative paradigm function form emotional experience |
| 基金项目:江苏省教育厅2012年度高校哲学社会科学研究指导项目，盐城工学院人才引进基金项目 |
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| 中文摘要: |
| 从分析范式基本内涵出发,结合中国当代著名平面设计师作品与平面设计现状,探讨了平面设计师创作的三种范式规律,即以理性视觉再现为导向的功能范式、以形式视觉表现为导向的形式范式、以情感体验为导向的体验范式. |
| 英文摘要: |
| This paper analyzes the basic connotation of paradigm,with combining the Chinese contemporary famous graphic designer works and design status,discusses the three paradigm of graphic design,that is,functional paradigm,in which the design is guided by rational visual representation;form paradigm,in which the design is guided by form visual representation;emotional experience paradigm,in which the design is guided by human’s emotion |
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