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| 学术著作数字化出版的必然性与可行性 |
| Digital Publishing Academic Works on the Necessity and Feasibility Study |
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| DOI：10.3969/j.issn.1008-5092.2013.01.019 |
| 中文关键词: 数字出版 学术著作 按需印刷 |
| 英文关键词: college students’ ideological and political opinion leaders omnimedia |
| 基金项目: |
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| 摘要点击次数: 3956 |
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| 中文摘要: |
| 数字出版作为一种新的出版态势,给传统出版业带来了巨大冲击,也给渐遭冷遇的学术著作出版带来了新的发展机遇.学术著作出版具有内容生产周期较长但时效性也较长、内容的独创性和难以模仿性、用户的小众化和稳定性、检索和集成的比对性、对学术出版编辑的要求较高等特点.与目前普遍网络化的大众图书相比,这恰恰又是学术出版数字化的优势. |
| 英文摘要: |
| College students’ ideological and political work is to train talents,realize the important guarantee of the strategy of rejuvenating the country through science and education,new situation not only require strengthening ideological and political theory innovation,also want to pay attention to the ideological and political communication system innovation.This article studied and analyzed in politics transmission channels,the way and law with communication classical theory,pay attention to the function of informal organization and opinion leaders,construct omnimedia mass communication system,strengthen the audience research and effect study,thus improving the university student ideological and political work’s times,pertinence and effectiveness. |
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