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| 盐城城市文化建设的战略思考 |
| Strategic Thinking on the Urban Cultural Construction of Yancheng |
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| DOI：10.3969/j.issn.1008-5092.2013.01.005 |
| 中文关键词: 盐城 城市文化建设 海盐文化 |
| 英文关键词: Yancheng urban cultural construction the culture of sea salt |
| 基金项目:江苏省社科基金省市协作专题研究项目 |
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| 中文摘要: |
| 城市文化是城市的魂,对于城市发展具有重要意义.盐城地域文化优势突出,但缺乏整体文化定位,尚未形成特色文化品牌;旅游文化建设成效明显,但文化营销和城市形象传播滞后;城市文化建设取得长足进步,但文化运行机制不完善;文化产业发展虽已具备一定的基础,但规模不大,引领性不强.基于此,加快盐城城市文化建设应重在科学规划,促进城市文化有序发展;特色定位,彰显城市建设主题;优化环境,提升城市文化品味;加强教育,提升市民文化素养;注重转化,促进文化产业发展. |
| 英文摘要: |
| Urban culture is the soul of a city,which has important sense for its development.Yancheng regional culture has outstanding advantages,but lack an overall cultural localization and the characteristics of cultural brand;tourism cultural construction is obvious,but the cultural marketing and the city image communication lag;urban cultural construction obtained great progress,but the cultural operating mechanism is not perfect,the "people-oriented " concept should be strengthened further;the development of cultural industry already have a certain base,but scale is not large,lead is not strong.Based on this,Yancheng urban cultural construction is the focus of scientific planning to promote the orderly development of city culture;characteristic orientation to highlight the theme of urban construction;optimizing an environment to promote city cultural taste;strengthening education to raise the cultural consciousness;focusing on transformation to promote the development of cultural industry. |
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