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| 我国探险旅游发展中的供需失衡分析及对策 |
| Study on Supply and Demand Unbalance and Countermeasures of Adventure Tourism in China |
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| DOI：10.3969/j.issn.1008-5092.2011.04.007 |
| 中文关键词: 探险旅游 供需失衡 对策 |
| 英文关键词: adventure tourism supply and demand unbalance countermeasure |
| 基金项目: |
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| 中文摘要: |
| 探险旅游因其危险性、专业性和刺激性等特点对旅游活动的风险防范、安全保障和技术支持提出了较高要求。我国探险旅游在这些方面均存有不足，供需失衡为主要诱因。我国探险旅游的供需失衡表现为市场需求与有效供给的失衡、产品构成与旅游期望的失衡、组织方式与安全需要的失衡。应通过规范市场供给、加强探险旅游产品开发、完善安全保障体系、引导探险旅游需求、帮助旅游者正确认识自身需求等措施，可使供需失衡问题得到消除或缓解。 |
| 英文摘要: |
| Due to its features such as risk,specialization and excitation,adventure tourism has raised much higher requirements in the aspect of risk prevention,security and technique support.But the adventure tourism in China has many defects which are mainly triggered by the supply and demand unbalance in this field.This unbalance consists three parts: the unbalance between market demand and solid supply,the unbalance between product structure and tourism expectation,the unbalance between organization mode and security requirement.The problem can be eliminated or ameliorated by standardization of the market supply,strengthening the development of adventure product,establishment of security system,guidance of the demand,helping the traveler to recognize their demand. |
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