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| 论盐城市经济型酒店的发展策略 |
| Development Countermeasure Research of Economy Hotel in Yancheng |
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| DOI：10.3969/j.issn.1008-5092.2011.04.006 |
| 中文关键词: 经济型酒店 发展策略 盐城 |
| 英文关键词: economy hotel development countermeasure Yancheng |
| 基金项目: |
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| 中文摘要: |
| 当前，我国的经济型酒店由一二线城市逐渐向中小城市发展，盐城是江苏省北部的一个中等城市，经济型酒店在盐城的发展有着自己独有的优势和机遇，同时，也存在着一定的劣势与挑战。如何发挥优势、弥补不足，在市场细分、产品优化、营销策略、人力资源等方面发挥特色，是未来盐城经济型酒店发展的重点。 |
| 英文摘要: |
| The economy hotels in china are shifting from big cities to medium and small cities now.As a small-medium city located in the north of Jiangsu Province,The economy hotels in Yancheng have their own advantages and opportunities,but also some disadvantages and challenges.The key points of the development of the economy hotels in Yancheng are how to give play to their strength and make up for their deficiency,and how to do better work in market subdividing,product optimizing,marketing strategies,human resources and so on. |
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