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| 传统出版与网络出版的优势互补探析 |
| A Research on the Complement Between Traditional Publishing and Web Publishing |
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| DOI：10.3969/j.issn.1008-5092.2009.04.024 |
| 中文关键词: 网络出版 传统出版 优势互补 |
| 英文关键词: web publishing traditional publishing complement |
| 基金项目: |
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| 摘要点击次数: 4352 |
| 全文下载次数: 3505 |
| 中文摘要: |
| 从阐述网络出版的概念入手,分析网络出版的明显优势,认为传统出版应该充分把握这一新的出版形态,实现两者在出版内容、出版形式和营销机制上的优势互补,共同开拓出版业的新空间. |
| 英文摘要: |
| The paper firstly elaborated the concept of web publishing,and analyzed the obvious advantages of web publishing.The author pointed out that traditional publishing should take full advantage of this new form of publishing to achieve the complement in the content of this publication,publication format and marketing mechanisms,and then opened up the new publishing industry space together. |
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