文章摘要
论当代文化的传媒化趋向
On the Contemporary Culture of the Media Trends
  
DOI:10.3969/j.issn.1008-5092.2009.04.015
中文关键词: 传媒  媒介文化  文化品格
英文关键词: media  media culture  cultural character
基金项目:
作者单位
徐震 首都师范大学,文学院,北京,100089 
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中文摘要:
      伴随着现代传播技术的发展,当代文化的传媒化趋向已经在中国文化中凸现出来,并使当代文化成为了一种独具特色的媒介文化.同时文化的传媒化趋向也带来了正反两方面的影响,因此,现代媒介应树立独特的文化品格,建立主导性的尺度.
英文摘要:
      Along with the development of modern communication technologies,the contemporary trend of the media culture has emerged in Chinese culture and contemporary culture as a unique culture of the media.At the same time,trend of the media culture has brought both positive and negative effects of modern media should establish a unique cultural character,the establishment of the dominant scale.
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