文章摘要
“奢侈”变色及社会文化心理反制
The Alignment of Luxury's Emotion Colours
  
DOI:10.3969/j.issn.1008-5092.2009.03.016
中文关键词: 奢侈  变色  社会文化心理  反制
英文关键词: luxury  discolour  society  culture
基金项目:
作者单位
赵爱英 河南职业技术学院,工商管理系,河南,郑州,450046 
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中文摘要:
      近几年来,贬义词"奢侈"出现大量褒义用法,奢侈感情色彩之所以出现变化,是中西文化交流和时尚消费心理共同作用的结果,奢侈褒化受社会文化心理反制,在传统文化和主流社会心理反制下,奢侈的贬义色彩不会消失,将成为集褒贬两种感情色彩于一身的"双色词".
英文摘要:
      In Chinese linguistic environment of traditional civilzation,luxury is a derogatory term of the bright –coloured at the emotion.But in recent years,the words luxury has attained an unusual commendatory usage in some social intercourse and propagation’s occasion.Variations of the luxury’s colours at the emotion are caused by its enlarged meaning.Under the function of the traditional culture and the modern consumption mentalities.Luxury’s commendatory colour can’t disappear and it will hold two posts to become a double-faced word,in other words,it is both derogatory and commendatory with the emotion colours.
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